Latina. You will hear a lot about this brand.
Latina is a special company. Unlike many today that simply import electronics, stick
their logos on it and go forward, Latina develops its own technology products.
And what a technology! Latina invests in research and establishes partnerships with
universities and technology centers. All this to make products more efficient, safe,
durable.
The Latina products are designed and tested to make no defect. No purifier leaves
the factory before being tested against leaks, and its automatic voltage of 100V
to 240V, can support the common oscillations of the electric grid. Every Latina
product is certified by Inmetro. The Sterilizer Purifier, for example, earned the
possible top marks in all aspects of the new compulsory certificate of the Institute.
But Latina believes that working properly is not enough for an appliance. Because
these are products that consumers take into the house and end up being part of the
decoration. So each time that the industry offers for sale an ugly model, poorly
finished and in questionable taste, it is committing a gross disrespect to those
who honored it with the invitation to share the same roof.
For Latina, everyone is entitled to appliances that not only fulfill their function
well, but that also help beautify the kitchen, bedroom, living room and even the
service area. A beautiful design is a brand that Latina prints all of its products
in all categories and in all price ranges. The awards it has received are a recognition
of this stubbornness.
Latina spares no efforts to constantly improve their products. Whether in design,
functionality or ease of installation. Its ceiling fan Air Control, developed with
aerospace technology, is a fine example of this: more beautiful, more efficient,
quieter, more durable, more comfortable to operate and easier to install than any
competitor.
Latina is a proudly national company. And it uses the most national components,
well-known companies, whose quality can collect and inspect. Because Latina believes
that a Brazilian product can be as good or even better than any imported, since
that'll get together creativity, a Brazilian characteristic, with seriousness and
respect for the consumer, which are Latinas characteristics.
At just 15 years, Latina is already a leader in chilled water purifiers, it is among
the first 3 in semi-automatic washing machines, it has sold 4.5 million products,
and it has an excellent relationship with the retailer and the largest network of
technical assistance in the country.
There are many reasons that make Latina Appliances a special enterprise. And for
all this, you will still hear much of that brand.